什么是裂变式营销方式？如何做好裂变式营销模式？我们的裂变式价值营销体系，共分为10大流程，这10大流程分别是“鱼塘理论及精准鱼塘的对接、抓潜客户、建立信任、前端初次成交、后端阶梯式追销、超高价营销及利润倍增体系、价值体系、价值传播平台即自己鱼塘的打造、品牌塑造、裂变系统的打造”。
那么下面我们具体来介绍一下这一套营销流程设计。
那么我们在前面的分享中，大家知道克亚营销体系包括了五大部分，那就是“别人的鱼塘、抓潜、成交、追销、自己的鱼塘”。
我们知道，一切营销的核心目的，就是为了成交。那么成交之前，你一定要去抓潜客户，而要抓潜客户，你就一定要知道你的客户到底在哪里。
所以，我们的第一要务不是考虑抓潜客户，而是找到我们的客户到底在哪里，也就是存在着我们的客户的别人的鱼塘，到底在哪里？
然后我们去对接这些鱼塘，抓潜海量的客户。然后当我们抓潜来客户以后，我们继续为其提供价值，然后促成其初次购买。然后当客户体验到我们的产品的确不错，然后我们继续提供价值，追踪客户，后续追销更多的产品，形成更多的销售。
最后我们的这些客户中的一部分，成为了经常购买我们产品的忠实客户，然后我们把这些客户聚集到一起，形成我们自己的鱼塘。
那么在这里，无论我们是抓潜，成交，追销，还是对接别人的鱼塘，我们都必须要提供自己的价值。如果你没有价值，别人为什么要和你对接，别人为什么要把人家的客户介绍给你。
如果你没有价值，别人为什么要响应你的抓潜主张、成交主张，如果你没有价值，别人为什么会接受你的追销，又怎么能够成为你的老客户呢？
所以，价值体系的打造，是贯穿于我们整个营销体系的。所以我们有必须把价值体系的打造，作为整个营销体系中非常重要的一环来打造。
那么你有自己的价值体系，那么你又如何把你的价值体系传播出去呢？你是不是要有一个平台，比如，你通过微信公众号，分享一些有价值的文章，解释你的品牌价值、人生价值、观念价值、产品价值，那么你的准客户，是不是可以关注你的微信公众号，天天收看你提供的价值呢？
你是不是可以通过价值传播，传播你的理念，传播你的思维，进而改变客户的思维和理念，进而改变他们的购买行为，最终购买你的产品呢？
所以，价值传播平台的建设也是整个营销体系中非常重要的一环。但是很多人却不重视打造自己的价值传播平台。
其实包括QQ空间，网站，论坛，贴吧，包括像美篇那样的APP，我们都可以用来打造我们的价值传播平台。
那么打造你自己的价值传播平台有什么好处呢？那就是你能够留住你的精准客户，在你的平台上，你不断的为他们提供价值，影响他们的思维和观念，进而影响他们的购买行为，最后形成购买。
所以，你的价值传播平台，其实就是属于你自己的鱼塘的打造。你在这个属于你的鱼塘中，你传播你的价值，影响客户的思维，进而影响购买行为，形成购买。
更重要的是，你在这个价值传播平台上面，不断的提供更多的价值，客户就会形成后续不断的购买，最后成为你的忠实的粉丝。
那么还有一个，那就是我们过去没有网络，当我们想要获取更多的客户的时候，我们希望通过老客户，来介绍新的客户，然后我们再把新客户，培育成老客户，通过他们的口碑，口口相传，最后形成传播，吸引更多的客户。但是这个过程比较缓慢。
但是，随着网络的发达，信息以每秒种几百上千公里的速度传播。那么随着网络的兴起，新的营销思维也在改变着传统的营销模式。
所以，这个时候，新的营销模式，加上快速的信息传播速度，使得吸引更多客户变得不那么缓慢，完全可以以一种裂变的模式来扩展自己的客户资源。
所以，裂变系统的打造，也越来越在营销体系中突显其重要性。如果你在微信营销中深耕多年，你就会发现，裂变已经成为了微营销的一个主流话题和主流营销手段。
所以，裂变系统的打造，在整个营销体系中的地位越来越重要，它是成倍、十倍、百倍放大我们业绩的重要手段，所以，裂变系统的打造，在我们整个营销体系的后端，基本上是属于统治地位的。
那么说到成倍放大我们的业绩，我们就不得不提超高价营销和利润倍增体系的打造。其实说起超高价营销，到不如说是超高价值营销更准确。超高价的前提是你的产品有超高的价值，你的产品才能够卖上超高价。所以这里又涉及到价值营销，又涉及到价值的塑造。
所以，我们整个裂变式价值营销体系，是以价值塑造和传播为重要纽带，联接客户，影响其思维观念，影响其购买行为，最终促成购买。
而整个裂变式价值营销体系，想要成倍的放大我们的营销或者销售业绩，毫无疑问裂变体系的打造，是我们业绩的放大器或者倍增器。
当然，在时下网络兴趣的风口浪尖，每个人都试图打造自己的个人品牌。如果你经常在微信营销中混，你就会发现时不时会跳出个什么专家、什么导师、什么大咖。
这是一个网红的时代，每一个人都拼命想在网上出名，因为一旦出名了，随之而来的就是利益。就连那个农村孩子，因为长得像马云，也成了网红，得到了人们的追捧，支持，与资助。
但是，品牌塑造如果仅仅只是为了做网红经济，那也仅仅只能是昙花一现，真真的品牌是百年不倒。而一根柱子百年不倒，是因为这根柱子有着实实在在的钢筋混凝土之躯。而这钢筋混凝土，就是这根柱子的价值。
所以品牌打造，是以价值为导向的品牌导向，而不是像网红经济那样，一个网红只有经过不断的卖弄风骚，才能引起粉丝不断的关注和注意，甚至就算这样不断的卖弄风骚，该网红总有一天会形成视觉疲劳，慢慢的直到有一天，没有人知道世界上曾经有一个人还曾经是网红。
如果你能够成为一时的网红，倒了罢了，怕就怕你网红一分钟也没当过，却把自己打造成一个什么什么专家、什么什么导师、什么什么第一人，非常牛逼，牛逼的不得了。比特朗普、普京都牛逼。
谁信呢？就像朋友圈中泛滥的用软件做出来的假的成交截图、假的付款截图等等，外星人都知道你是用软件做出来的了。当你的1000个微信好友中，有200个人声称自己是世界一流的导师、大咖、专家的时候，其实你就算是一个大傻逼你也知道这都是假的。
如果品牌的塑造仅仅只是为了打造这些所谓的专家、大咖、导师，如果品牌塑造的过程中，仅仅只这些所谓的导师大咖们提供的，十来八节让他们自己吹牛吹上金星的课程。那么明眼人一定会明白，这种炒作式的品牌塑造，这种昙花一现的价值，最终会走向衰亡。
所以，我们裂变式价值营销体系，在原有克亚营销的基础上，根据当前网络大发展时代的需要，以及全新的网络营销新思维的兴起，我们做了整个营销体系的扩展与修正。
所以我们的裂变式营销体系，包括了“鱼塘理论及精准鱼塘的对接、抓潜客户、建立信任、前端初次成交、后端阶梯式追销、超高价营销及利润倍增体系、价值体系、价值传播平台即自己鱼塘的打造、品牌塑造、裂变系统的打造”这十大营销体系的打造。
好，那么我们今天为大家简要介绍了一下我们的什么是裂变式营销方式？如何做好裂变式营销模式？。在以后的分享中，我们会根据这十大营销体系的打造来展开分享。
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